Brand City  
by Jinang Yang
MArchII student project
John Zissovici and Paul Soulellis
Cornell Department of Architecture
  The city has become an idea rather than a space while the brands have become a space rather than commercial activity, the infrastructure for cultural urban life. The citizens of BRAND CITY Chicago are the mega corporations with headquarters located here: Mcdonald’s, Kraft Foods, Motorola, Boeing, Sears and Tribune. Brands interact with urban content within a city through cooperation, competition, infection and resistance. Brands become a tool to provide urban connectivity, accessibility and cohesion. The brands space is unstable, ever changing, and is only bounded by the shopping surface. Otherwise its nature is excessive and formless, its vertical, stratified nature a function of Google Earth’s navigational tools. This city itself becomes a medium for the interactions between brands and urbanity.